Irénke Meekma has been appointed CEO at Koninklijke Zeelandia Groep.

The highly experienced senior executive, who has a background in production and purchasing, was managing director of the Fresh/Bakker Division at Greenyard for the last 13 years following a successful and upwardly mobile career at Albert Heijn.

A company spokesperson commented, "We welcome Irénke at Zeelandia and wish her every success in her new job." Zeelandia was founded in 1900 by the Dutch Doeleman family, and has since become a global player in the bakery ingredients business.

Meekma, who has now taken up her position, said, "As Zeelandia is all about having our customers first and centre I am looking forward to support and guide our Zeelandia organizations with the continuous further development of our quality products, inventive solutions and great consistent service that will benefit our clients towards their bakery success in these difficult Covid-19 times."