Page 8 - The European Baking Ingredients Market Report 2022 - Volume 1

08 European Baking Ingredients Market Report 2022

Sponsored Innovation Profile

Meeting consumers’ increasingly

precise needs: the Baking with

Lesaffre engagement approach

rtisanal and industrial and bringing pleasure, it must six megatrends the Baking with
bakers alike are faced also be ethical (consumers Lesaffre has identified and analyzed
with extremely varied and are increasingly choosing the to offer the best possible solutions
Achanging demand from most responsible brands), bring to its clients and help bakers meet
their consumers. nutritional benefits, and be market needs.
accessible and convenient to eat
The market has been gradually while remaining affordable to Each of these six megatrends has
transforming for years, with an all, as well as perfectly safe and been analyzed to describe every
unprecedented but welcome level reassuring. aspect in detail, with suitable
of demand from consumers. They products and services. These are the
want… it all, and they’re right! Six megatrends that call for commitments Baking with Lesaffre
specific, tailormade solutions makes to its clients. Known to many
Consumers want it all? Absolutely. Pleasure, nutrition and wellness, Baking with Lesaffre clients, this
Bread must not only fulfill its ethics, convenience, cost analysis tool is known as the Baking
traditional role of feeding people optimization and safety: these are with Lesaffre Trend Vision™.

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