Page 48 - The European Baking Ingredients Market Report 2022 - Volume 1

48 European Baking Ingredients Market Report 2022
POLICY
Meat standards

Photo: Compassion in World Farming

Compassion’s viewpoint, we consumer and producer, allowing of production, so that we can all
would naturally welcome a producers to respond to actual make informed choices leading to
move by producers to labelling consumer preferences. the markets of the future. n
showing means of production on
any product with meat or dairy We argue in our Honest Labelling
ingredients, giving the consumer an campaign that the method of
informed choice. While we believe production labelling will in time
that, as with eggs, the tendency become mandatory – eventually
will be to choose products with through legislation, but also as a Compassion in World
a higher-welfare standard of result of supermarket pressure. Farming was founded in
production, in practice there will Producers who adopt this approach 1967 by a British dairy farmer
naturally be a range of consumer voluntarily will have a head start who became horrified at the
responses and in countries such and their brands will be well- development of intensive
as Denmark, that has established established as higher-welfare factory farming. Today
Compassion is a global
systems, the labels have been when the market becomes entirely movement dedicated to
welcomed by industry as providing transparent through compulsory ending factory farming
automatic market segmentation. labelling. Ultimately, producers, and achieving humane
Enabling consumers to know what retailers and consumers alike and sustainable food.
standard the products meet creates benefit from honest labelling, With headquarters in the
UK, we have offices across
an informed market for both which clearly displays the method Europe, in the US, China
and South Africa.
Nick Palmer leads
References Compassion’s UK team.
1. https://food.ec.europa.eu/horizontal-topics/farm-fork-strategy_en#:~:text=The%20 He previously worked in as
Farm%20to%20Fork%20Strategy%20aims%20to%20accelerate%20our%20 Director of Policy at Cruelty
transition,reverse%20the%20loss%20of%20biodiversity Free International, after
2. https://www.inao.gouv.fr/eng/Official-signs-identifying-quality-and-origin/Label- serving as MP for Broxtowe
Rouge-Red-Label#:~:text=The%20Label%20Rouge%20is%20a,other%20similar%20 from 1997 to 2010. Nick is a
products%20usually%20marketed. lifelong supporter of animal
3. https://www.foedevarestyrelsen.dk/english/Animal/AnimalWelfare/Pages/New_ protection and during his
animal_welfare_label_will_win_the_hearts_of_Danes.aspx time in Parliament was vice-
4. https://www.newfoodmagazine.com/news/111394/labelling-system-proposed-in- chair of the All-Party Animal
italy-to-provide-clarity-in-animal-breeding/ Welfare Group. He has a
5. https://food.ec.europa.eu/animals/animal-welfare/other-aspects-animal-welfare/ PhD in mathematics and
animal-welfare-labelling_en speaks six languages.

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