Page 59 - The European Baking Ingredients Market Report 2022 - Volume 1
P. 59

European Baking Ingredients Market Report 2022
                                                                                       Fingerfood 59
                                                                                     FOOD FOR THOUGHT






            tastes better when we eat with               Many people have
            the hands likely depends on what
            we happen to be consuming, e.g.,
            pizza, pasta, or pastry.  There are,         written to me to express
                               16
            of course, cultural differences to
            consider too, after all, the majority
            of people in the world currently eat   their opinion that food really
            with their hands. 17

            Anecdotally, many people have    does taste better when
            written to me to express their
            opinion that food really does taste
            This intuition was captured by the  eaten with the hands.
            better when eaten with the hands.
            Indian narrator in Yann Martel’s
            bestselling novel, The Life of Pi,
            who notes that, ‘The first time I   his gaze. They froze like criminals   My sambar lost its taste.’ 18
            went to an Indian restaurant in   caught in the act. I didn’t dare lick
            Canada I used my fingers. The    them. I wiped them guiltily on my   So, the next time you find yourself
            waiter looked at me critically and   napkin. He had no idea how deeply   eating a slice of bread or a pastry
            said, “Fresh off the boat, are you?”   those words wounded me. They   item, why not sit back for a moment
            I blanched. My fingers, which a   were like nails being driven into   and consider whether you agree
            second before had been taste buds   my flesh. I picked up the knife and   with the claim from those who
            savouring the food a little ahead   fork. I had hardly ever used such   suggest that the first taste really is
            of my mouth, became dirty under   instruments. My hands trembled.   with the hands. n

















































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