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Baking Europe Exclusive
Comfort food – The new innovation brief for R&D
Searches for comfort food rose sharply during this summer’s heatwaves, pointing to deeper emotional needs among consumers facing economic and social uncertainty. Sally Kemkers of Untapped Innovation explains how R&D teams can translate those needs into bakery and confectionery products that deliver the right sensory experience, from nostalgia-led flavours to convenience without compromise.

Guest Writer
5 November 2026

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Discover the latest developments in Europe's bakery industry
Welcome to Baking Europe, your go-to journal for industry content that elevates the baking sector. Dive into a world where applied science and cutting-edge research meet innovation. Our mission is to keep Europe's industrial bakers and confectioners ahead of the curve and ready for the trends of tomorrow.
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