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German cookie giant Griesson de Beukelaer acquires U.S. Pirouline maker

What 'High-Protein' actually means: Claim thresholds for fortified bread

Summer 2026: What's driving bakery flavour and format trends

Dacke Industri acquires majority stake in Dutch bakery conveyor specialist

Vertical farming and the bakery: What's the link?

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Baking Europe Exclusive

Freshly baked: Why other industries are trying to bottle bakery's greatest asset

Bakery has a powerful emotional pull: the smell of freshly baked bread, pastry and cake can evoke comfort, nostalgia and wellbeing. Now other industries are borrowing those sensory cues, from croissant-inspired perfumes to gin and protein products. What can industrial bakers learn from the growing value of the “freshly baked” experience?

Claire de la Porte

Claire de la Porte

10 August 2026

Freshly baked: Why other industries are trying to bottle bakery's greatest asset
Baking for a new era with HIFOOD’s nutrient density solutions
Partner content

Baking for a new era with HIFOOD’s nutrient density solutions

No future without history: INTERPACK 2026
Partner content

No future without history: INTERPACK 2026

Vegebrite Orange Carrot and Golden Yellow: Concentrated colour solutions
Partner content

Vegebrite Orange Carrot and Golden Yellow: Concentrated colour solutions

MPU
From waste to worth: Upcycled ingredients create new opportunities for industrial baking
Sustainability

From waste to worth: Upcycled ingredients create new opportunities for industrial baking

Freshly baked: Why other industries are trying to bottle bakery's greatest asset
Flavours & colours

Freshly baked: Why other industries are trying to bottle bakery's greatest asset

Girl power: The hidden networks of France's boulangères
People

Girl power: The hidden networks of France's boulangères

A century of French bakery women organising for recognition, from wartime petitions to social media, with parallels from Sweden and Britain's own bakery unions.

PFAS and the bakery: What bakers need to know

What 'High-Protein' actually means: Claim thresholds for fortified bread

Baking Europe Summer 2026

Baked goods

Discover The latest Developments In Europe's Bakery Industry 

Welcome to Baking Europe, your go-to journal for industry content that elevates the baking sector. Dive into a world where applied science and cutting-edge research meet innovation. Our mission is to keep Europe's industrial bakers and confectioners ahead of the curve and ready for the trends of tomorrow.

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