Page 34 - The European Baking Ingredients Market Report 2022 - Volume 1

34 European Baking Ingredients Market Report 2022
INGREDIENTS
REDUCING EUROPE’S SALT INTAKE

in the salt content of products for salt reduction in consumers, public health. The WHO’s evaluation
that contributed significantly to which in turn increases political found that it had been successful in
salt intake, including bread and focus on the importance of salt doing so – with US$ 219 million in
sausages. Population salt intake fell, reduction in public health. revenue raised in the first four years,
as did blood pressure and deaths earmarked for health spending.
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from stroke and heart disease. 20 Salt tax The tax, a collaboration between the
Globally, few countries have Ministry of Health and the Ministry
Consumer education managed to implement fiscal of Finance and supported by the
Consumer education has also been measures to target the high WHO, covers products including
a component of salt reduction salt content of processed and biscuits, bakery products and high-
programmes in Europe, including packaged foods. However, Europe salt snacks. Since its introduction,
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government-led programmes in has seen success via Hungary’s consumption of unhealthy
Denmark, Germany, Slovenia, Spain Public Health Product Tax. 22 products has fallen and within
and the UK, but it has become the first year of implementation,
less common over recent years. Introduced in 2011, Hungary’s tax on approximately 40% of unhealthy
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Consumer education campaigns foods containing high levels of sugar food product manufacturers
are expensive and their effects and salt was designed to encourage reformulated their products to
short-lived. However, they are healthy food choices, incentivise reduce or eliminate unhealthy
an important supplementary food manufacturers to reformulate ingredients. Key to this success
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component of a salt reduction their products to make them was the relatively narrow product
strategy as they generate support healthier, whilst also raising funds for scope targeting the most unhealthy

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