Page 18 - The European Baking Ingredients Market Report 2022 - Volume 2

18 European Baking Ingredients
Market Report 2022
Fedima

• Sustainability Data Collection. The Marketing & Communications consumers to eat pastries. A
In 2021, nine sector companies Committee ensures that Fedima’s summary of the study is featured
participated to the collection ongoing work and activities are in the present publication as part
of sustainability data, intending communicated both internally, of the campaign, and articles
to gain better insights into among members, and externally based on qualitative research
the sustainable developments to policymakers, stakeholders, were shared on Fedima’s
of the industry and apply a and industry players. Its objective LinkedIn account and pitched to
benchmark allowing companies is to help the Association local and specialised media.
to compare and share best promote the sector, expand the
practices. A report containing bread and pastry market, • Data collection and market
aggregated or anonymised improve the end-consumers insights. Fedima regularly gathers
data has been shared with perception of the industry and its data from its members to quantify
participatory companies. Thanks products, and establish Fedima’s its market size and assess the
to its success, the exercise was place as a reliable and essential importance of specific products
reconducted in 2022. player on the European bakery such as bread and pastry or
scene. ingredients such as yeast or
• Packaging Expert Taskforce. sourdough. This information gives
Created in Spring 2021, this • From pastry study to campaign. the Association sharp insights
Taskforce gathered packaging Last year Fedima commissioned into the market trends and helps
experts to pull resources to a qualitative survey on consumer ground communications and
foster change in the industry, behaviour regarding pastry, policy outreach efforts with
with suppliers and decision- conducted by research agency reliable data.
makers, to improve the Kirona in three European
recyclability of packaging in a countries in October 2021. To • Annual report. Fedima produces
circular economy model. The launch the communications an annual report highlighting the
Taskforce adopted a Vision campaign, the Association used Association’s main achievements
Paper in late 2021 to achieve the data to share insights into the throughout the year. Digital
sustainable packaging in the importance of pastry products readers can see the 2021-2022
bakery sector by 2025. and shed light on what drives Annual report here. n

www.ebimr.com