Page 21 - The European Baking Ingredients Market Report 2022 - Volume 2
P. 21
European Baking Ingredients
Fedima 21
Market Report 2022
situation and has coordinated FoodDrinkEurope and other partner Bread Initiative have agreed to join
information sharing between associations to bring members’ forces across the bread value chain
members, national associations concerns to the attention of the to call for action at EU level and
and partner associations, such as European Commission. have drafted a joint letter to the
FoodDrinkEurope. For example, European Commission.
Fedima elaborated a mapping Calling for a flexible and
of the different approaches coordinated approach to Fedima took the lead in drafting this
adopted at Member State level in labelling. One of Fedima’s top joint letter on the consequences
response to food labelling issues priorities is to ensure a flexible of the situation in Ukraine for
and updated it regularly so as to and coordinated approach to the baked goods industry. The
ensure its relevance for members. food labelling at the EU level, as missive addresses the strain the
Finally, Fedima coordinated with members of the association raised bread supply chain faces due to
their concerns that divergent a wide range of cost increases. In
approaches across Member particular, the current challenges
States have a significant impact concerning agricultural commodity
on businesses in the sector. In this supply, energy costs, fertilisers,
context, Fedima took part in the labelling, packing, or transport have
discussions at FoodDrinkEurope hit the bread chain severely at all
level and supported their calls for levels. After receiving the approval
a more flexible and coordinated of all Bread Initiative members, the
approach to food labelling through letter was shared with the European
mutual recognition of Member Commission and relevant members
States’ approaches. Fedima also of the European Parliament.
raised members’ concerns to
FoodDrinkEurope ahead of several In times of unforeseen challenges
meetings between the organisation and difficulties, Fedima focuses
and the European Commission. on its role of safeguarding its
members’ needs and ensuring
Sharing a Joint letter with the continuity in its work to preserve
European Commission. Fedima is the interests of the sector. The
a member of the Bread Initiative, Association’s legitimacy is infused
which was created in 2015 to by the 200 companies and 24.850
promote bread consumption in direct employees it represents
Europe. Currently, the platform across Europe, and its strength
has refocused its energies on is rooted in acting collectively
addressing the consequences of to ensure that members’ voices
the ongoing conflict by bringing are heard at policy-making
together organisations along the level, particularly in moments of
supply chain. Members of the uncertainty. n
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