Page 24 - The European Baking Ingredients Market Report 2022 - Volume 2

24 European Baking Ingredients
Market Report 2022
Fedima

Building social and emotional bonds

in the sweet world of pastries

ood has an incredible power Indeed, the drivers behind pastry Germany, and the United Kingdom,
– to feed our bodies, but consumption can be considerably three European countries which
also to nurture our souls more multifaceted and emotional present a large consumer market
Fand sense of belonging. than drivers for other types of with varying traditions and habits in
Pastries are a crucial part of baked goods, which may rely on terms of pastries.
European food traditions across the functionality or practicality. In order
continent, as these baked goods in to better understand the pastry Through a series of online
particular are catalysts for bringing market and what consumers look immersion tools and focus groups,
people together, telling a story of for in both sweet and savoury we were able to capture much
community and identity, as well pastries, Fedima launched a data, and several elements stood
as allowing us to enjoy a few qualitative study in with our out as notable insights into pastry
indulgent moments or reminisce research partner. The research consumption habits. The research
about the past. gathered insights from France, shed light on the main moments

Pastries offer people an emotional and

social benefit that cannot be

underestimated

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