Page 7 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients
Foreword 07
Market Report 2022

Welcome to EBIMR 2022, Volume 2

s I write this foreword to lobby their views at Commission
the new annual report, and Parliament level, through to
“Under pressure” by a longer report on the increase in
AQueen is playing in the pastry consumption. Hands up
background on the radio, perhaps who doesn’t reach for the biscuit or
echoing the sentiments of the cake tin or a morsel of comfort food
baking sector. This song title and when the chips are down? – the
its accompanying melody will no hard-stretched consumers can’t all
doubt be a nagging thorn in the be wrong!
side of many in food manufacturing
and associated retail businesses, This all-important market review
given the current world crises. I am, shows some interesting changes
therefore, delighted that Fedima in market share with Aldi topping
have agreed to collaborate with us the tables quite convincingly in
again to produce this document some sectors.
in order to help disseminate their
invaluable efforts to encourage So, business may be tough and
innovation in the European bakery working into the small hours
markets, work that can help to unite may be necessary, but better
ingredient suppliers in the industry times will be around the corner –
during their time of need. we hope.

In the spirit of the song title, Fedima As my mother always said, “Have a
takes the lead with their detailed chocolate muffin by all means – just
annual industry update addressing don’t eat five in one sitting”.
the urgent issues of sustainability
through their committee, advocacy Which just goes to show, even in
and network building, so crucial hard times, we can still have our Graham Pendred
to ensure that their members can cake and eat it. CEO/Publisher

www.ebimr.com