Page 36 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
36 Austria

AUSTRIA

out in 2021 are Rudolf Ölz
Meisterbäcker “dinkel” soft
sandwich with wholewheat
and high fibre content, Ölz Bio
Vollkorn Toast, with added hemp
AUSTRIA and malt to give an aromatic
Capital Vienna taste, as well as being high in
fibre, vitamins and mineralsNew
Population 9,119,782 (2022)
flavors were launched, such as
GDP (in US$ billion) US$477.08 (2021) Italian-style stone-baked bread
Expenditures spent on food (%) 9.82% (2018) Bastoncino Olive and Bastoncino
Onion by Vandermoortele.
Expenditure on food per capita (US$) US$2,618.2 (2018)
Entirely new formats could also
Source: Inkwood Research be seen with Flaguettes by
Vandermoortele, a combination
of flatbread and a baguette.

Key trends of bakery ingredients & breads that offer extra health • Ankerbrot's Wiener pastry to-go
baked goods observed in country benefits in muffin shape, Der Mann's
• The COVID-19 pandemic led to Zimtschneck (cinnamon pastry)
much stronger demand amongst • Protein-enriched bread, gluten- classic with a twist (with icing
Austrians for packaged bread free or using other alternatives on top), Jomo's summer cake
products, especially sandwich than wheat flour is increasingly rolls, Edna's buttermilk balls, and
and toast bread, due to more popular. Haubis' gluten-free blueberry
time spent in the home. muffin are among the key new
Recent developments/packaging arrivals in cakes and pastries.
• There has also been a strong innovations/product launches/ Single-portion or small-portion
demand for healthier alternatives marketing campaigns cakes are also popular, as are more
amongst consumers, such as • In terms of new product decadent seasonal, luxury items
organic, as well as enriched launches, breads that stand like Stollen (cake-like fruit bread).

Product Analysis – bakery ingredients

Austria baked goods market, by product, 2021 (US$ Million)
4000 403.3
3500 600.1 2.5 31.5
3000
2575.0
2500
2000
1500
1000
500
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com