Page 40 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
40 France

FRANCE

• Artisanal products continue
to characterize overall sales of
bread in France as consumers
buy their bread primarily from
local bakeries. Consumers
FRANCE perceive artisanal bread to be
Capital Paris of good quality and naturally
healthy due to the quality
Population 65,589,553 (2022)
of flour used in its baking.
GDP (in US$ billion) US$2,937.4 (2021) However, their perception of
Expenditures spent on food (%) 13.21% (2018) industrially-produced bread,
which is sold elsewhere, is
Expenditure on food per capita (US$) US$2,983.4 (2018)
less healthy. Another driver for
Source: Inkwood Research purchasing bread from artisanal
bakeries is consumers' desire
to preserve the French bakery
Key trends of bakery ingredients & • Wraps have enjoyed strong tradition.
baked goods observed in country increases in popularity in recent
• Breads in general is a major times, particularly among Recent developments/packaging
staple food for people in France. younger generations who innovations/product launches/
Flatbread is set to record the value the ability to make wraps marketing campaigns
strongest increase in consumption with various fillings, including • La Boulangère released its first
during the pandemic. More vegetarian or meat-free options. vegan pastries through the range
consumers are leaning towards of brioche, pain au chocolate as
flatbread during the pandemic, • There is a growing demand well as croissants.
given the increasing health for organic breads in the post-
concerns. This type of bread is pandemic period. • Old El Paso developed a
generally regarded as healthier "pockets" rap that eliminates the
than some other options. • Unpackaged cakes and pastries need for the consumer to fold
continued to struggle due to its the wrap since the ingredients
unhealthy image. are placed inside the pocket.
Product Analysis – bakery ingredients

France baked goods market, by product, 2021 (US$ Million)
20000 3468.4
18000
16000 4561.8 97.4 101.3
14000
12000 9873.2
10000
8000
6000
4000
2000
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com