Page 44 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
44 Greece

GREECE

baked goods products are
available in Greece for vegans,
such as vegan cakes, and
vegetarians, such as butter
cookies, with similar ingredients.
GREECE
Capital Athens • The penetration of flatbread is
very low in Greece, with only
Population 10,313,504 (2022)
Greek-style pitta bread having
GDP (in US$ billion) US$216.24 (2021) a high level of sales. However,
Expenditures spent on food (%) 17.08% (2018) tortilla wraps are driving growth
in flatbread, benefiting from
Expenditure on food per capita (US$) US$2,510.6 (2018)
an increase in availability and
Source: Inkwood Research product variety, as well as a
rise in consumer awareness.
Packaged leavened bread,
mainly rusks, is predicted to
Key trends of bakery ingredients & challenges to recovery. continue to suffer from maturity
baked goods observed in country over the forecast period with
• While the lifting of these • The health and wellness trend, decreased growth, although
restrictions has resulted in as well as environmental the product variety within rusks
a sharp improvement in the concern, continues to become increased dramatically.
category's performance in the increasingly prevalent in Greece,
foodservice channel in 2021, with many citizens becoming Recent developments/packaging
volumes have remained well vegans. As a result, several innovations/product launches/
below the level seen immediately companies in the packaged marketing campaigns
prior to the outbreak of food category increasingly • Kriton Artos has introduced
COVID-19, with continued focus on the production of seven new flavors of breadsticks
operational constraints and low products meeting this need. inspired by Mediterranean/
levels of inbound tourism posing Consequently, several packaged Cretan cuisine. Products

Product Analysis – bakery ingredients

Greece baked goods market, by product, 2021 (US$ Million)
2500

506.80
2000

1500 1283.2 139.59 3.31 84.94

1000

500

0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com