Page 42 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
42 Germany

GERMANY

• Healthy baked goods options
continue to see growing
demand. Packaged and
unpackaged bread types
positioned as healthier, such as
GERMANY those with whole grains, high
Capital Berlin protein, fiber, and vitamins,
continue to see a rise in
Population 84,371,515 (2022)
popularity. Also, processed
GDP (in US$ billion) US$4223.12 (2021) bread types such as toast and
Expenditures spent on food (%) 10.72% (2018) sandwich bread increasingly
feature additional healthy
Expenditure on food per capita (US$) US$2,562.9 (2018)
ingredients.
Source: Inkwood Research
Recent developments/packaging
innovations/product launches/
marketing campaigns
Key trends of bakery ingredients & • As many Germans' health • In September 2021, the Swiss
baked goods observed in country awareness has grown, there have Valora Group plans to grow
• As a response to the COVID-19 been several improvements in its food service business in
crisis, grocery retailers have baked goods such as vegan and Germany by acquiring Back-
focused on packaged bread. protein-rich items, as well as new Factory, a German snack
It is considered to be more ingredients such as hemp. professional and system caterer
hygienic than unpackaged bread with over 80 locations.
has taken on extra significance • E-commerce continues to
among consumers. This has experience high value sales • New products with sophisticated
boosted product types such growth, owing mostly to increased ingredients offering nutritional
as white toast bread within customer use of this channel benefits or targeting special diets
packaged leavened bread. over the lockdown months. such as vegan and protein-rich are

Product Analysis – bakery ingredients

Germany baked goods market, by product, 2021 (US$ Million)
20000 1435.2
18000 4117.3 255.7 626.2
16000
14000 12153.6
12000
10000
8000
6000
4000
2000
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com