Page 43 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 43
Germany

Germany baked goods, brand share analysis, Germany baked goods, market share analysis,
2021 (in %) 2021 (in %)
72.2% 72.2%
80% 80%

70% 70%
60% 60%

50% 50%
40% 40%

30% 30%

20% 20% 7.9%
10% 2.4% 2.8% 3.2% 3.2% 7.9% 10% 3.2% 3.2% 5.2% 5.3% 7.9%
1.2% 2.5% 1.2% 1.8%
0% 0%
Others Dr Oetker Harry Lieken Urkom Rewe Markt Golden Toast Rewe Lidl Aldi Others Dr Oetker Kuchenmeister Rewe Lidl Lieken Harry-Brot Aldi

Source: Inkwood Research Source: Inkwood Research

also propelling the interest in white Key players and brands in baked Aldi Einkauf GmbH & Co, Lieken
bread. For example, in summer goods industry AG, J Harry-Brot GmbH, Lidl
2020, Lieken AG launched In Germany, Aldi, Lidl, Rewe, Stiftung & Co KG, Rewe Markt
Golden Toast High-Protein, which Golden Toast, Lieken Urkorn, Harry, GmbH, etc., were the key
has 25% protein content. Dr Oetker, were the top brands. companies. n

Germany bakery ingredients market, by type, 2020 (‘000 tonnes)

l Flours 3536.93
l Sweeteners 340.53
l Fats and oils 284.67
l Milk 54.33
l Cocoa powder and liquor 23.32
l Emulsifiers and Co-emulsifiers 26.94
l Flavours 0.68
l Enzymes 1.99
l Other bakery ingredients 2429.84

Source: Inkwood Research

www.ebimr.com