Page 38 - The European Baking Ingredients Market Report 2022 - Volume 2
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European Baking Ingredients Market Report 2022
                       INKWOOD RESEARCH
             38 Belgium





            BELGIUM













               BELGIUM
               Capital                                 Brussels
               Population                              11,700,553 (2022)
                                                                                 control the bulk of the value
               GDP (in US$ billion)                    US$599.8 (2021)           share and have increased their
               Expenditures spent on food (%)          13.42% (2018)             product offerings to meet
                                                                                 customer demand for organic
               Expenditure on food per capita (US$)    US$3,034.7 (2018)
                                                                                 and wholemeal bread.
               Source: Inkwood Research
                                                                               Recent developments/packaging
                                                                               innovations/product launches/
                                                                               marketing campaigns
            Key trends of bakery ingredients &   businesses based on their social   •  There is a growing emphasis for
            baked goods observed in country     responsibilities, which includes   products as free-from, organic,
            •  Baked goods was the least        environmental conservation.      and a healthy alignment, and
               impacted among staple foods      Initiatives such as that of the   this positioning’s are prevalent
               by the pandemic and registered   Belgian organic bakery De Trog,   in baked products. Schär's new
               minimal value growth in 2020.    which gave its excess produce    launch addresses all of these
               Similarly, in 2021, it showed    to Natuurpunt (an independent    themes. It increased its gluten-
               minimal value and volume         volunteer group in Flanders)     free line under the Bio Pan
               growth. Baked is a mature        to be spread out on bird fields,   Cereal brand, with the bread
               product area in Belgium, with    have made a favorable effect on   produced from sourdough,
               little room for growth.          customers.                       quinoa, linseed, sunflower
                                                                                 seeds, and fiber, as well as being
            •  Consumers frequently rate     •  Artisanal bakeries continue to   organic.


             Product Analysis – bakery ingredients


               Belgium baked goods market, by product, 2020 (US$ Million)
                 3500
                                                                                               672.8
                 3000                                                          57.2
                 2500                        935.2            71.3
                 2000
                            1435.8
                 1500
                 1000

                  500
                    0
                            Bread           Cakes         Dessert Mixes    Frozen baked       Pastries
                                                                              goods
               Source: Inkwood Research




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