Page 37 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 37
Austria

Austria baked goods, brand share analysis, Austria baked goods, market share analysis,
2021 (in %) 2021 (in %)
100% 88.8% 100% 86.1%
90% 90%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%

30% 30%
20% 20% 7.9%
10% 0.3% 0.7% 1.1% 1.4% 1.5% 2.8% 3.4% 10% 1.2% 1.4% 1.5% 1.6% 2.0% 2.8% 3.4%
0% 0%
Others Jomo Santa Maria Spa Mestemacher Harry Ölz Anker Others Hofer Mestemacher Harry-Brot Spa Österreichische Rewe Rudolf Ölz Meisterbäker Ankerbrot

Source: Inkwood Research Source: Inkwood Research

• Some of the key arrivals in cakes muffin. Single-portion or small- Anker, Ölz, Harry, Mestemacher,
and pastries include Ankerbrot's portion cakes are also popular, Spar, Santa Maria etc.
Wiener pastry to-go in muffin as are more decadent seasonal,
shape, Der Mann's Zimtschneck luxury items like Stollen (cake- Other players include Ankerbrot
(cinnamon pastry) traditional like fruit bread). AG, Rudolf Ölz Meisterbäcker
with a twist (with icing on top), GmbH, Rewe International AG, Spar
Jomo's summer cake rolls, Key players and brands in baked Österreichische Warenhandels AG,
Edna's buttermilk balls, and goods industry Harry-Brot GmbH etc. n
Haubis' gluten-free blueberry The top brands in Austria include

Austria bakery ingredients market, by type, 2020 (‘000 tonnes)

l Flours 363.72
l Sweeteners 28.69
l Fats and oils 25.33
l Milk 6.74
l Cocoa powder and liquor 2.39
l Emulsifiers and Co-emulsifiers 1.73
l Flavours 0.13
l Enzymes 0.07
l Other bakery ingredients 245.15

Source: Inkwood Research

www.ebimr.com