Page 41 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 41
France

France baked goods, brand share analysis, France baked goods, market share analysis,
2021 (in %) 2021 (in %)
90.4% 90.1%
100% 100%
90% 90%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%

30% 30%
20% 20% 7.9%
10% 0.7% 0.8% 0.8% 0.9% 1.0% 2.5% 2.9% 10% 0.8% 0.8% 0.9% 1.0% 1.0% 2.5% 2.9%
0% 0%
Others Carrefour Pasquier Harry's Others Mondelez Carrefour
La Boulangère St Michel Biscuits Saint-Michel Pains Jacquet Pain Concept St Michel Biscuits Pain Jacquet Brioche Pasquier Barill a France

Source: Inkwood Research Source: Inkwood Research

• Furthermore, packaged • Mission Deli Wraps entered the Carrefour, Pains Jacquet, Saint-
flat bread has witnessed French market in 2017 to secure Michel, La Boulangère, were the
advancements in the usage of a presence in all retailers. top brands.
alternative grains, with Harry's It now offers four references of
launching courgette/chia and wrap – plain wheat, wholewheat, Barilla France SA, Brioche Pasquier
sunflower seed/quinoa offers, spelt, and oat. SA, Mondelez France SAS,
and La Boulangère launching a Carrefour SA, Pain Jacquet SA,
whole meal sliced loaf with no Key players and brands in baked etc., were the key companies. n
added sugar as well as a loaf goods industry
produced from spelt flour. In France, Harry's, Pasquier,

France bakery ingredients market, by type, 2020 (‘000 tonnes)

l Flours 2412.08
l Sweeteners 206.38
l Fats and oils 184.35
l Milk 47.38
l Cocoa powder and liquor 8.47
l Emulsifiers and Co-emulsifiers 17.04
l Flavours 1.60
l Enzymes 1.73
l Other bakery ingredients 1574.47

Source: Inkwood Research

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