Page 45 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 45
Greece

Greece baked goods, brand share analysis, Greece baked goods, market share analysis,
2021 (in %) 2021 (in %)
100% 87.7% 100%
90% 90% 85.2%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%

30% 30%
20% 20% 7.9%
10% 1.0% 1.0% 1.1% 1.1% 2.4% 2.4% 3.3% 10% 1.0% 1.0% 1.1% 2.0% 2.4% 3.5% 3.8%
0% 0%
Others Chrisi Zimi Alfa Lidl 7 Days Papadopoulou Kris Kris Karamolegos Others Barba Stathis Alfa Koukoutar Lidl Chipita Papadopoulos Karamolegos Elbisco

Source: Inkwood Research Source: Inkwood Research

incorporating zea flour will customers that the product has Kris, 7 Days, Lidl, and Elite, are the
gain from the combination no additives or preservatives top brands in Greece.
of customer interest in local and is created entirely of natural
ingredients and increased ingredients. On the other hand, Elbisco Group,
health-consciousness. Karamolegos SA, Papadopoulos EJ
Key players and brands in baked SA, Chipita SA, Lidl Hellas & Co EE,
• Karamolegos uses a clean label goods industry Bingo AE, among others, are the
approach for its bread, informing Karamolegos, Papadopoulou, Kris key companies. n

Greece bakery ingredients market, by type, 2020 (‘000 tonnes)

l Flours 395.14
l Sweeteners 19.19
l Fats and oils 19.05
l Milk 3.81
l Cocoa powder and liquor 1.39
l Emulsifiers and Co-emulsifiers 2.02
l Flavours 0.07
l Enzymes 0.04
l Other bakery ingredients 253.20

Source: Inkwood Research

www.ebimr.com