Page 50 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
50 Poland

POLAND

quality products such as rye,
wholegrain, gluten-free, lactose-
free, and sugar-free bread types.

• Retail unit prices for baked
POLAND goods have been growing
Capital Warsaw steadily, with reasons ranging
from growing energy,
Population 37,756,619 (2022)
transportation, and flour costs to
GDP (in US$ billion) US$674.05 (2021) workers' higher average salaries,
Expenditures spent on food (%) 16.72% (2018) but also manufacturers have
been compensating for declining
Expenditure on food per capita (US$) US$1,480.3 (2018)
consumption.
Source: Inkwood Research
Recent developments/packaging
innovations/product launches/
marketing campaigns
Key trends of bakery ingredients & of any basic commodity • Sales of baked goods remain
baked goods observed in country throughout the projection mostly artisanal. Some
• The health and wellness period. The product category is companies invest in plants that
trend with gluten-free diets is mature, with limited possibility specialize in frozen artisanal
becoming increasingly prevalent. for expansion, and the Polish products, which are then sold to
Consumers are trying to cut population is falling, which will retailers to be re-baked in-store,
down on their sugar intake, decrease demand. Furthermore, such as Lantmännen Unibake,
which negatively affects low- when foodservice recovers which previously specialized in
quality products, which form throughout the projected period, packaged products.
most baked goods in Poland. a share of value will transfer from
retail channels to foodservice. • Discounters such as Netto,
• Baked products will have the Dino, and Aldi are investing in
lowest constant value increase • Consumers opt for high- developing their in-store bakeries.

Product Analysis – bakery ingredients

Poland baked goods market, by product, 2021 (US$ Million)
5000
4500 737.63
4000 775.83 116.01 12.63
3500
3000 2800.93
2500
2000
1500
1000
500
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com