Page 54 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
54 Romania

ROMANIA

persist into the forecast period as
consumers appreciate its longer
shelf life and better suitability
for storing at home, such as by
freezing.
ROMANIA
Capital Bucharest • Dessert mixes have benefited
slightly from the home
Population 18,962,708 (2022)
seclusion trend, boosted by
GDP (in US$ billion) US$284.09 (2021) their ease of preparation and
Expenditures spent on food (%) 27.28% (2018) perception as comfort food
during more extended periods
Expenditure on food per capita (US$) US$2,040.9 (2018)
spent at home. Frozen baked
Source: Inkwood Research goods have also been bolstered
by increasing demand for the
convenience associated with
busy lifestyles.
Key trends of bakery ingredients & pasta, rice, breakfast cereals, and
baked goods observed in country savory snacks. Recent developments/packaging
• Romania is a large producer of innovations/product launches/
wheat, and bread remains an • Several consumers based their marketing campaigns
integral part of meals for families preference for packaged bread • Vel Pitar, a leading packaged
across all income levels. It has in 2021 on the perception of its leavened bread manufacturer,
therefore continued to drive the lower hygiene risk. However, launched Imuno Bread, a
overall performance of baked its longer shelf-life meant that new fortified variety, in early
goods in 2021. However, slower consumers were also able to 2021. This product includes
retail value growth in 2021 make fewer visits to stores at a zinc, selenium, and vitamins
reflects consumers’ growing time when hygiene concerns B6, B9, B12, and D, and its claim
tendency to switch to bread were paramount. This shift to that these nutrients help the
replacement products such as packaged bread is likely to immune system work normally

Product Analysis – bakery ingredients

Romania baked goods market, by product, 2021 (US$ Million)
3500
152.49
3000 594.10 1.80 24.47
2500 2316.59
2000

1500
1000

500
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com