Page 51 - The European Baking Ingredients Market Report 2022 - Volume 2
P. 51

European Baking Ingredients Market Report 2022
                                                                                    INKWOOD RESEARCH  51
                                                                                           Poland








               Poland baked goods, brand share analysis,         Poland baked goods, market share analysis,
               2021 (in %)                                       2021 (in %)
              100%    90.6%                                    100%     89.6%
               90%                                              90%
               80%                                              80%
               70%                                              70%
               60%                                              60%
               50%                                              50%
               40%                                              40%
               30%                                              30%
               20%                                              20%
               10%         1.0%  1.0%  1.0%  1.2%  1.4%  1.5%  2.3%  10%    0.8%  1.1%  1.1%  1.2%  1.4%  2.3%  2.5%
                0%                                               0%
                      Others  Dan Cake  Chipicao  Dr Oetker  Nowakowski  Auchan  7 Days  Biedronka  Others  Rieber  Dan Cake  Dr Oetker  La Lorraine  Auchan  Jeronimo Martins  Chipta




               Source: Inkwood Research                          Source: Inkwood Research



            •  In response to the health and    only uses the yeast naturally   Dr Oetker were the top brands.
               wellness trend, which funnels    occurring in flour and in
               consumers towards healthier,     wheat grains.                 Chipita Poland Sp zoo, Jeronimo
               non-traditional baked goods                                    Martins Polska, Auchan Polska Sp
               options, Jeronimo Martins'    Key players and brands in baked   zoo, La Lorraine Polska Sp zoo, Dr
               Biedronka is developing baked   goods industry                 Oetker Polska Sp zoo, Dan Cake
               products brand 'Pycha,' which   In Poland, Biedronka, 7 Days,   Polonia Sp zoo etc., were the key
               does not contain additional yeast   Auchan, Nowakowski, Dan Cake,    companies. n






               Poland bakery ingredients market, by type, 2020 (‘000 tonnes)


                                                    l Flours                                       1333.34
                                                    l Sweeteners                                     61.94
                                                    l Fats and oils                                  52.05
                                                    l Milk                                           29.76
                                                    l Cocoa powder and liquor                         4.63
                                                    l Emulsifiers and Co-emulsifiers                  6.14
                                                    l Flavours                                        0.26
                                                    l Enzymes                                         0.24
                                                    l Other bakery ingredients                      966.61



               Source: Inkwood Research




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