Page 51 - The European Baking Ingredients Market Report 2022 - Volume 2
P. 51
European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 51
Poland
Poland baked goods, brand share analysis, Poland baked goods, market share analysis,
2021 (in %) 2021 (in %)
100% 90.6% 100% 89.6%
90% 90%
80% 80%
70% 70%
60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 1.0% 1.0% 1.0% 1.2% 1.4% 1.5% 2.3% 10% 0.8% 1.1% 1.1% 1.2% 1.4% 2.3% 2.5%
0% 0%
Others Dan Cake Chipicao Dr Oetker Nowakowski Auchan 7 Days Biedronka Others Rieber Dan Cake Dr Oetker La Lorraine Auchan Jeronimo Martins Chipta
Source: Inkwood Research Source: Inkwood Research
• In response to the health and only uses the yeast naturally Dr Oetker were the top brands.
wellness trend, which funnels occurring in flour and in
consumers towards healthier, wheat grains. Chipita Poland Sp zoo, Jeronimo
non-traditional baked goods Martins Polska, Auchan Polska Sp
options, Jeronimo Martins' Key players and brands in baked zoo, La Lorraine Polska Sp zoo, Dr
Biedronka is developing baked goods industry Oetker Polska Sp zoo, Dan Cake
products brand 'Pycha,' which In Poland, Biedronka, 7 Days, Polonia Sp zoo etc., were the key
does not contain additional yeast Auchan, Nowakowski, Dan Cake, companies. n
Poland bakery ingredients market, by type, 2020 (‘000 tonnes)
l Flours 1333.34
l Sweeteners 61.94
l Fats and oils 52.05
l Milk 29.76
l Cocoa powder and liquor 4.63
l Emulsifiers and Co-emulsifiers 6.14
l Flavours 0.26
l Enzymes 0.24
l Other bakery ingredients 966.61
Source: Inkwood Research
www.ebimr.com