Page 48 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
48 Netherlands

NETHERLANDS

higher interest in and greater
availability of specialty offerings
like bread made with spelt flour
or free from gluten bread. Bakers
are set to increase their use of
NETHERLANDS naturally healthy ingredients,
Capital Amsterdam such as organic flour, as well as
follow a minimum fermentation
Population 17,217,831 (2022)
process to enable offerings to
GDP (in US$ billion) US$1018 (2021) qualify as sourdough bread.
Expenditures spent on food (%) 11.35% (2018)
Recent developments/packaging
Expenditure on food per capita (US$) US$2,661 (2018)
innovations/product launches/
Source: Inkwood Research marketing campaigns
• The private label retailer Albert
Heijn is expected to remain
the leading player in a highly
Key trends of bakery ingredients & • Non-traditional bread, flat fragmented competitive
baked goods observed in country bread has seen an upsurge landscape. Albert Heijn has
• The lockdown and stay-at-home in popularity in recent years. introduced vegetable pitta bread
measures have seen consumers Moroccan and Turkish bread, (flatbread) in a variety of flavors,
work or study remotely and as well as flavor and ingredient including one combination
generally spend long hours in combinations that are unique. containing 45% red beetroot
the home. With time on their One example is its veggie wrap and carrot purée. The retailer
hands, many consumers have line, which offers beetroot and has also launched leavened
turned to make their own bread carrot-based variants with a 40% vegetable bread in two varieties
and cakes at home. This has vegetable content. It also has containing 45% carrot and 45%
seen a spike in sales of flour and a protein-enriched power pide beetroot. In addition to price
restrained retail growth in baked that is currently in the works. sensitivity due to heightened
goods. economic concerns in the wake
• There is anticipated to be a of COVID-19, such novelties
Product Analysis – bakery ingredients have gained further traction

Netherlands baked goods market, by product, 2021 (US$ Million)
5000
4500 998.62 44.57 41.82 215.98
4000
3500 3017.60
3000
2500
2000
1500
1000
500
0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com