Page 52 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
52 Portugal
PORTUGAL
PORTUGAL
Capital
Population
GDP (in US$ billion)
Expenditures spent on food (%)
Expenditure on food per capita (US$)
Source: Inkwood Research
Key trends of bakery ingredients &
baked goods observed in country
• Packaged flatbread and
packaged leavened bread,
along with packaged
cakes and packaged
pastries, saw a positive
impact in Portugal.
• Bio products and the use of
cereals and seeds as wheat
substitutes are becoming
more popular. There has been
Product Analysis – bakery ingredients
Portugal baked goods market, by product, 2021 (US$ Million)
1600
1400 206.6
1200 1072.9
1000
800
600
400
200
0
Bread Cakes
Source: Inkwood Research
Recent developments/packaging
innovations/product launches/
marketing campaigns
• AB Mauri released Tradiferm, a
preparation for creating home-
made bread from sachets of
Lisbon inactive fermented dough and
dry yeast, in January 2021,
10,132,439 (2022)
utilizing high-quality ingredients.
US$249.89 (2021) Its sour dough component sets
16.63% (2018) it apart since it allows the user
to customize the amount of this
US$2,629.4 (2018)
ingredient, allowing them to
create their own unique recipe
with diverse flavors.
• Auchan stores sells the
increasing availability and sales previous day's bread at a
of healthier products such as discounted price, which may
seed and cereal bread, darker be utilized for cooking. Bread
flour bread, and high-fibre and that is more than two days old,
specialty bread. Supermarket on the other hand, gets turned
and hypermarket bakers also into breadcrumbs, which is
have a broader selection of also less expensive. In both
healthy bread variants, including situations, the items are sold at
goods made with carob or beets. a 50% discount from regular
Such novelty offerings entice bread. The program, which is
customers, and not only those accessible at all Auchan shops,
looking for gluten-free or diet- helps to the Zero Waste effort
specific bread. while also allowing shoppers to
158.7
30.8 6.0
Dessert Mixes Frozen baked Pastries
goods
www.ebimr.com