Page 46 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
46 Italy

ITALY

• Interest in indulgent but healthier
packaged cakes and pastries

• Consumers are predicted to
continue to prefer goods that
ITALY combine decadent flavors
Capital Rome with nutritional components
and other healthful features.
Population 60,268,981 (2022)
Reduced sugar, high-fiber
GDP (in US$ billion) US$2,099.8 (2021) boxed cakes prepared with
Expenditures spent on food (%) 14.20% (2018) components like seeds, cereals,
nuts, and whole meal flours are
Expenditure on food per capita (US$) US$2,986.9 (2018)
especially likely to perform well.
Source: Inkwood Research
Recent developments/packaging
innovations/product launches/
marketing campaigns
Key trends of bakery ingredients & continue to drive the growth of • In May 2021, category leader
baked goods observed in country packaged flat bread. Bauli had launched the Buon
• Packaged flatbread and Essere croissants assortment.
packaged leavened bread • Consumers are predicted to These items are prepared
consumption increased during continue to prefer goods that with slow-rising doughs
the Italian lockdown. Consumers combine decadent flavors supplemented with cereals
migrated from unpackaged with nutritional components and seeds and have distinct
variants as longer-lasting and other healthful features. packaging and a different recipe
varieties became more relevant Reduced sugar, high-fiber than other packaged croissants
because of the need to seclude boxed cakes prepared with in the company's repertoire.
from COVID-19. components like seeds, cereals,
nuts, and whole meal flours are • April Barilla extended its Mulino
• The popularity of piadina will especially likely to perform well. Bianco range with the addition

Product Analysis – bakery ingredients

Italy baked goods market, by product, 2021 (US$ Million)
25000
3093.0
20000 4688.2 56.4 50.1

15000 13262.1

10000

5000

0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com