Page 66 - The European Baking Ingredients Market Report 2022 - Volume 2

66 European Baking Ingredients Market Report 2022
INTERVIEW
THOMAS LESAFFRE

You shouldn’t see Lesaffre as a yeast

manufacturer anymore but as a

fermentation specialist that helps clients

offer consumers the best products.

which call on us to work on the This is a major investment for us
formulation of product ranges, and takes a variety of forms. In
making them lighter or adjusting particular, worldwide, we have
the balance of ingredients, 50 Baking Centers™, which are
depending on the needs. centres of technological innovation
Fermentation is key to finding these for baking.
solutions.
We also have eight sensory analysis
Can you give examples of laboratories, 18 formulation centres
Q
products and services that and more than 300 technicians
meet these new needs? with baking expertise. And we’ve
just opened our new campus
One of our leading new products in Lille, where all our teams are
is spelt Crème de Levain®. This is a working together.
new live sourdough, a new product
based on a new cereal. But it’s just It’s our duty as a leader to
one example. innovate and bring wide-ranging,
differentiating solutions to our
Our range of products has clients!
diversified. In fact, you shouldn’t
see Lesaffre as a yeast manufacturer Are you saying the baking
anymore but as a fermentation Q world will never be the same
specialist that helps clients offer again, completely different to
consumers the best products. what we’re used to?
In terms of services, we’re co-
developing solutions – an approach It’s changing considerably, for sure,
that’s increasingly popular with but major intangibles remain. Bread
our industrial clients. We also offer is still a staple food that feeds the
clients our local market knowledge. planet and plays a central role in
For example, if a Chinese client pleasure in food.
wants to create pizzas, we call our
teams in Italy! Despite all the transformations, we
must not lose sight of this: together,
Of course, I can also mention our with our clients, we make good
digital services, such as the Lesaffre products, we provide quality and
& Me app, which makes bakers’ taste, we satisfy the five senses and
lives easier. we believe in the importance of Thomas Lesaffre is Baking
pleasure! Marketing Director and
This implies investment in a member of Lesaffre’s
Q Executive Committee.
innovation. What are you Thomas, thank you for your time
doing in this area? today. n

www.ebimr.com