Page 62 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
62 COVID-19 impact
IMPACT OF COVID-19 ON THE
EUROPE BAKED GOODS &
BAKERY INGREDIENTS MARKET
The world's fight with the novel
Coronavirus (COVID-19) pandemic on e-commerce platforms
has resulted in another war in through retailers. Nevertheless,
parallel, the economic pandemic,
caused by complete lockdowns
across numerous countries to beat
the spread of the disease.
The staggering ramifications of the
COVID-19 pandemic have affected
several industries, including the
bakery ingredients & baked goods
market. As most manufacturers
maintain a global and robust
supply chain, the disruption
has affected them the most.
Furthermore, transportation-
related delays arising from travel
restrictions have hugely impacted
businesses, as well.
The baked goods & bakery
ingredients market suffered an
extreme decline in foodservice
sales in 2020 due to closures as a
result of COVID-19. The lockdown
in the first half of 2020 led to
panic-buying of some products,
while to some extent, this was
also observed in various areas, at
other times when lockdowns were
reimposed.
However, the closure of
restaurants, cafés, and other
outlets during the lockdowns has
led to an enormous decline in
foodservice volume sales, with
sales falling by almost half.
The share of distribution
accounted for by e-commerce
has increased since the
pandemic. Most manufacturers
of packaged bread, pastries,
and cakes were already present changes for smaller artisan bakers.
Moreover, home baking also
witnessed an unprecedented
the pandemic has led to several spike. n
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