Page 60 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH
60 United Kingdom

UNITED KINGDOM

Recent developments/packaging
innovations/product launches/
marketing campaigns
• Premier Foods, with its main
Mr. Kipling brand, focused on
UNITED KINGDOM consumers' need for permissible
Capital London indulgence in cakes. Under its
Viennese Whirls brand, the
Population 68,671,975 (2022)
company introduced a reduced
GDP (in US$ billion) US$3186.9 (2019) sugar variant, which was
Expenditures spent on food (%) 8.10% (2018) accompanied by a television
advertising campaign.
Expenditure on food per capita (US$) US$2,168.2 (2018)
Source: Inkwood Research • Following private label,
Warburtons is expected to be
the leading brand in packaged
leavened and flat bread in 2021.
Key trends of bakery ingredients have been somewhat kept.
& baked goods observed in country • Pladis announced the debut
• Cakes is the best performing • Private label is the market of a cake and doughnut hybrid
category in 2021, witnessing leader in baked products. dubbed as jonut under its Jaffa
increase in retail sales. It was able to further enhance brand in 2021, with the goal
its position in 2020, and of meeting demand for novel
• Following a year of significant this trend is expected to flavors and sensations while
e-commerce growth, online continue in 2021. capitalizing on the sensory
sales are likely to dip in 2021, As a result of the pandemic's snacking trend.
but stay elevated compared financial impact on certain
to 2019, suggesting that customers, more people turned • The high in fat, salt or sugar
customers' lockdown habits to these items to save money. (HFSS) law, which goes into

Product Analysis – bakery ingredients

United Kingdom baked goods market, by product, 2021 (US$ Million)
12000

10000 925.43
3434.44 176.78 232.91
8000

6000 5049.78
4000

2000

0
Bread Cakes Dessert Mixes Frozen baked Pastries
goods
Source: Inkwood Research

www.ebimr.com