Page 61 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
INKWOOD RESEARCH 61
United Kingdom

United Kingdom baked goods, brand share United Kingdom baked goods, market share
analysis, 2021 (in %) analysis, 2021 (in %)
61.9% 60.0%
70% 70%
60% 60%

50% 50%

40% 40%

30% 30%

20% 20%

3.2% 3.7% 3.7%
10% 4.6% 5.1% 6.0% 7.7% 7.8% 10% 4.6% 4.9% 5.2% 6.0% 7.7% 7.9%
0% 0%
Others Kingsmill Morrisons Asda Hovis Sainsbury's Tesco Warburtons Others Morrisons Asda Premier Foods Hovis Sainsbury's Tesco Warburtons

Source: Inkwood Research Source: Inkwood Research

force in October 2022, is heavy in fat, sugar, and salt in an Asda were the top brands in baked
anticipated to raise concerns effort to prevent obesity among its goods market.
about cakes, pastries, and inhabitants, particularly children.
frozen baked products. With Warburtons Ltd, Tesco Plc,
this legislation, the UK Key players and brands in baked J Sainsbury Plc, Hovis Ltd,
government prohibits stores with goods industry Premier Foods Group Ltd, Asda
more than 185.8 square meters In the United Kingdom, Warburtons, Group Ltd, etc., were the key
from marketing morning items Tesco, Sainsbury's, Hovis, and companies. n

United Kingdom bakery ingredients market, by type, 2020 (‘000 tonnes)

l Flours 1588.36
l Sweeteners 231.35
l Fats and oils 165.97
l Milk 49.50
l Cocoa powder and liquor 17.98
l Emulsifiers and Co-emulsifiers 9.45
l Flavours 0.39
l Enzymes 3.07
l Other bakery ingredients 1120.50

Source: Inkwood Research

www.ebimr.com