Page 63 - The European Baking Ingredients Market Report 2022 - Volume 2

European Baking Ingredients Market Report 2022
THOMAS LESAFFRE 63
INTERVIEW

Thomas Lesaffre:

“I’m firmly optimistic about the

future of the baking market”

Baking Europe’s Publisher and CEO met Thomas Lesaffre (on an online meeting) recently to
discuss Lesaffre’s vision and aspirations for the future in a difficult and changing world.

Good morning, Thomas. what is bread if it it’s not a food at a range of products and services
Q
The baking market has the base of the food pyramid in aligned with all the market trends,
been suffering in Europe these every European diet? even though there are many
last few years, with relatively of them!
low consumption per inhabitant. Secondly, because the situation
What do you put this down to seems to be improving in the Q And yet inflation is a
and what is your reaction? wheat market: prices have gone concern…
back down.
I’m firmly optimistic and It’s true and the market situation is
convinced that the market will And thirdly, because bakers very different from one country to
bounce back, for three main are prepared to meet the wide another. But you also need to see
reasons. First of all, because in a variety of end-consumer inflation as an opportunity, since
crisis, consumers go back to basics needs. At Lesaffre, we’ve been bread is a reasonably priced staple
and to their favourite foods. And working hard to help them with food that remains largely affordable

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