Page 64 - The European Baking Ingredients Market Report 2022 - Volume 2

64 European Baking Ingredients Market Report 2022
INTERVIEW
THOMAS LESAFFRE

despite inflation. That’s what I mean bread should be eaten at seem very unfair and disconnected
when I talk about consumers going breakfast. from reality. On the one hand,
back to basics. because the common alternatives
Every issue is different. The to bread are very, or even
Bread itself has been under gluten-free trend is not new and extremely high in sugar, even
Q
attack. There is the we need to adapt with new if producers have made many
continuing gluten-free trend and products. On the question of improvements. On the other hand,
people who question whether bread at breakfast, the attacks because people can put what they

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