Univar Solutions European Customers Enjoy More Eco-Friendly Cereal Extract Options Through Expanded Partnership with Meurens Natural

Thursday, April 18, 2024


Univar Solutions European Customers Enjoy More Eco-Friendly Cereal Extract Options Through Expanded Partnership with Meurens Natural

As the organic food ingredients sector continues to grow, Univar Solutions is strengthening its portfolio with environmentally conscious specialty ingredients from producers like Meurens Natural.

Univar Solutions B.V., a subsidiary of Univar Solutions LLC ("Univar Solutions" or "the Company"), a leading global solutions provider to users of specialty ingredients and chemicals, today announced an exclusive agreement with Meurens Natural, a leading supplier of organic and natural cereal extracts, in Poland and Italy. The agreement includes Meurens Natural's Sipal® and Natu® non-refined organic and natural product ranges, adding to Univar Solutions' clean label and organic ingredient options for food manufacturers in Europe looking to meet the demand for sustainable recipe options and nutrition solutions.

 

Aaron Lee, global vice president of Health and Nutrition for Univar Solutions, said:
 

When you look at the food industry, we are experiencing a shift toward healthy nutrition and sustainability. Meurens Natural's dedication to these areas aligns with our purpose to keep our communities healthy, fed, clean, and safe. Consumers are increasingly seeking better food products for their health and the environment. This interest has led to a growing demand for clean labels, natural ingredients, and plant-based and organic options. In addition, there is a greater emphasis on transparency and traceability in the supply chain as consumers want to know where their food comes from and how it is produced.

 

Foodology by Univar Solutions is an innovative food and ingredients partner. From specialty ingredient innovation to recipe testing and global distribution, food brands of all sizes turn to Foodology by Univar Solutions for help tackling product development challenges. Within its network of solution centers and test kitchens, culinary experts and in-house scientists refresh and develop formulas to enhance the efficacy of food and beverage products, and they will provide additional technical and culinary support for Meurens Natural ingredients.

 

Tim Van de Gehuchte, sales and marketing manager for Meurens Natural, said:
 

At Meurens Natural, we are excited to announce the expansion of our distributor partnership with Univar Solutions in our strategic markets within Europe, bringing our organic and sustainable food ingredients to the forefront of the food and beverage industry. The collaboration between our companies is an affirmation of our mutual dedication to quality excellence and sustainability in every food ingredient that we offer. As an ingredient supplier, we seek to use natural production processes to limit the impact of our environmental footprint.

 

As the food industry evolves to respond to those looking for more sustainable and health-conscious choices, Univar Solutions provides diverse quality and clean label ingredients to support more sustainable health and nutrition. Adding the Sipal® and Natu® brands to the Company's portfolio expands Univar Solutions' ability to help dairy, bakery, and beverage applications and the latest food nutrition market trends, such as healthy innovation, organic, sustainability, and plant-based.

Meurens Natural offers cereal extracts, powders, and proteins from various organic and conventional raw materials, such as rice, wheat, oat, spelt, corn, and barley malt. The cereal syrups provide numerous functionalities, including sweetness, cereal taste, fruit flavor, natural color, viscosity, crispness, coating, binding, and more.

Foodology by Univar Solutions offers a range of sustainable ingredients and solutions that can help businesses reduce their environmental impact.


Learn more at univarsolutions.com/industries/food-ingredients/sustainability-in-food

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