The proof is in the pudding: sweet baking up 29 million occasions

As consumers continued to keep an eye on their spending, home baking proved popular in 2023 as a cost-effective way for people to enjoy treats like cakes, pizzas and muffins. AHDB's latest baking report explored the shift in cooking behaviours in 2023. After a prolonged period of growth, ready meals slipped into decline, and consumers opted...
Read more

Categories: 2024

Tags: report, AHDB, consumers