Artificial intelligence (AI) is revolutionizing the food and beverage industry by translating abstract flavor concepts into tangible realities. Recent advancements in Japan showcase how brands leverage AI to infuse ideas and emotions into product development, creating unique culinary experiences.

Reitan Retail, Norgesmøllene, Felleskjøpet Agri and Yara have entered a collaboration to produce a bread, made from Norwegian oats, with lower carbon footprint.