Artificial intelligence (AI) is revolutionizing the food and beverage industry by translating abstract flavor concepts into tangible realities. Recent advancements in Japan showcase how brands leverage AI to infuse ideas and emotions into product development, creating unique culinary experiences.

In 2024, Lesaffre, a major player in fermentation and micro-organisms, celebrates 50 years of its pioneering Baking Center™ concept. With a network of 51 Baking Center™ around the world, Lesaffre innovates every day, working closely with its customers to support their developments in these dedicated application centers.